Raj Seelam

In the backdrop of excessive and harmful usage of pesticides began the story of Sresta. In 1992, when our founder, Raj Seelam was working in an agricultural products company he observed the alarming use and spread of chemical usage on farms, and the deep impact it had on rural indebtedness. Investment in pesticides and synthetic fertilizers meant farmers had to borrow money, which in turn was affecting the very sustainability of the farmer’s life and standard of living. This sowed the seeds for us at Sresta. With a group of inspired colleagues, we set out on a lifelong journey of passion and commitment. We named our products 24 Mantra. Delving into the ancient Upanishads of India and sourcing from the Rig Veda, we drew upon the primary elements of nature. Tvam Bhumir Apo Analo Anilo Nabha – You alone are Earth, Water, Fire, Air & Ether is the blend of all basic elements that compose wholesome food.

Sresta took small steps starting in 2004. Our mission is to promote sustainable livelihood for the farmers along with a healthy lifestyle for the consumers and contribute to a better ecology as a whole with a focus on creating means of sustainability for the farmers, we set about addressing two key areas- farmers and the products. For the farmers our efforts addressed issues of creating communities for farmers who are committed to the cause of organic farming, ensuring continuing means of livelihood and building mutually beneficial relationships with the farmers. For products, we adopted a farm to fork approach to ensure farmers produce 100% Organic products and the same was brought to our customers.

It has been a challenging journey from 2004 to now… Today [34,016 farmers cultivate 194,627 acres] across 12 States.

Our Team

We are 500+ strong with an array of skill sets.

To describe this in detail let us begin with the land and the farmer. Experienced Agriculture and Farming graduates ensure there is a detailed study of the environment and the crop patterns. They come with knowledge and the ability to indigenously correlate them with historical experiences and understanding of the traditions. Agronomists and Farm Production specialists help to improve soil fertility, increase the yield and minimise costs by marrying traditional knowledge with earth friendly science. This they do by constant interaction and blending modern farming trends. On field training, workshops and proactive farm and field-testing are part of the teams’ strengths.

At the processing plants we have teams composed of Food Engineer, Quality Control Executives and the Floor Supervisors who combine experience with educational qualifications in food processing, Quality Assurance and Plant Management. As a routine we have a team of qualified Nutritionists who are provide feedback on our products and try to understand the drivers that help recreate or revive ancient varieties and articulate their contemporary relevance. Packing and handling done, our extensive sales and distribution network allows us to reach a wide range of consumers and ensures effective penetration of our products and marketing campaigns

Together the team at Sresta is an eclectic mix of all things that complements our organic business. Competence with commitment and a passion for organic.