In the backdrop of excessive and harmful usage of pesticides began the story of Sresta. In 1992, when our founder, Raj Seelam was working in an agricultural products company he observed the alarming use and spread of chemical usage on farms, and the deep impact it had on rural indebtedness. Investment in pesticides and synthetic fertilizers meant farmers had to borrow money, which in turn was affecting the very sustainability of the farmer’s life and standard of living. This sowed the seeds for us at Sresta. With a group of inspired colleagues, we set out on a lifelong journey of passion and commitment. We named our products 24 Mantra. Delving into the ancient Upanishads of India and sourcing from the Rig Veda, we drew upon the primary elements of nature. Tvam Bhumir Apo Analo Anilo Nabha – You alone are Earth, Water, Fire, Air & Ether is the blend of all basic elements that compose wholesome food.
Sresta took small steps starting in 2004. Our mission is to promote sustainable livelihood for the farmers along with a healthy lifestyle for the consumers and contribute to a better ecology as a whole with a focus on creating means of sustainability for the farmers, we set about addressing two key areas- farmers and the products. For the farmers our efforts addressed issues of creating communities for farmers who are committed to the cause of organic farming, ensuring continuing means of livelihood and building mutually beneficial relationships with the farmers. For products, we adopted a farm to fork approach to ensure farmers produce 100% Organic products and the same was brought to our customers.
It has been a challenging journey from 2004 to now… Today [34,016 farmers cultivate 194,627 acres] across 12 States.