Our social outreach programmes are mainly focused on rural development, preserving the environment, and promoting public health and education. We aim towards sustainability for farmers, a sustainable planet and pure food that sustains good living and well-being. We do all of these with various touch points. Our unique Freedom from Pesticide programme that was launched in 2012 was a courageous call to India to change the way they bought food. The message was simple: every day we eat food loaded with pesticides, on the eve of the freedom that our country (India) got, let us resolve to eat pure food. Gain freedom from pesticides. Year after year, we have been going back to India around the month of August to remind food lovers that the joy of food is in purity and honesty. When food is made the way our forefathers grew it, then it becomes a way of living and well-being.
Our farmers grow more than just our organic crop. They grow our dreams and when they are healthy so will our crops be.